COOKIE STATEMENT
BYD Europe B.V. (“we” or “us” or “our”) may use cookies and other tracking technologies when you visit our website www.byd.com/uk (“Site”) to help customize the Site and improve your experience by remembering visitor preferences.
What is a cookie?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to enable their websites to function effectively, or more efficiently, and to report information to them. Cookies help us understand how the Site is being used and improve your user experience.
Cookies set by website owners (i.e. BYD Europe B.V.) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies are able to provide features or functionality (such as interactive content and analytics) on or through the website. In our Site, we use third-party cookies provided by third-party vendors on which you can find more information in the section “Description of the cookies we use”.
Types of cookies
The following type of cookies may be used when you visit the Site:
1. Technically Required Cookies
Required web technologies and cookies to make our website technically accessible to and usable for you. This applies to fundamental base functionalities such as navigation on the website, correct display in your internet browser, or requesting your consent. Without these web technologies and cookies, our website does not work.
2. Function Cookies
We want to constantly improve the user-friendliness and performance of our websites. For this reason, we use technologies (including cookies) which measure and evaluate which functions and content of our websites are used, how, and how often. On this basis, we can improve our websites for users.
3. Marketing and Advertising Cookies
Marketing and Advertising Cookies placed on your device are used for marketing analytical and advertising purposes. These cookies can be persistent or non-persistent and are placed from different domain names. These cookies collect information about your online behavior such as how you use the website. It will provide advertisements that are more relevant to your interests and online behavior.
4. Legal Basis
We place Technically Required Cookies in order to provide you with an expressly requested tele media service or other equivalent information society service. The subsequent processing of Technically Required Cookies is based on our legitimate interest to provide you with a technically optimized, user-friendly and appropriate Site or your consent (as applicable). We use other cookies with your prior and express consent.
If you would like more information about these cookies, as well as information about how to consent or withdraw your consent for receiving such cookies, please see the table below and the links to these third parties’ privacy policies (if applicable).
Description of the cookies we use
1. Technically Required Cookies
cookie name | Expiration Time |
Description |
__cmpcc |
This cookie is a session cookie and expires when the browser is closed. |
The __cmpcc cookie is used to test if the visitor's browser supports cookies. It is set by the consentmanager.net CMP. |
__cmpconsent* |
This cookie is a session cookie and expires when the browser is closed. |
This cookie name is associated with consentmanager.net. This cookie is used to store the consent information of the user, especially for the IAB CMP Framework(TCF) v2. The expiration period of this cookie is at least one session. This means that the cookie expires when you close your browser. |
__cmpcccx* |
This cookie is a session cookie and expires when the browser is closed. |
This cookie name is associated with consentmanager.net. This cookie is used to store the consent information of the user in a custom consent format, specific to a single account in their platform. The cookie is set on either.consentmanager.net or the first party domain. |
__cmpcccu* |
This cookie is a session cookie and expires when the browser is closed. |
This cookie name is associated with consentmanager.net. This cookie is used to store the consent information of the user in a custom consent format, specific to a single account in their platform. The cookie is set on either .consentmanager.net or the first party domain. |
2. Function Cookies
Cookie name | Expiration Time |
Description |
VatLogin.jsp |
This cookie is a session cookie. Current session expiration is set to 45 minutes. |
It's used to deliver better dynamic media experience. |
s7js.flyout.InfoMessage. |
This cookie is a session cookie and expires when the browser is closed. |
It's used to deliver better dynamic media experience. |
s7js.flyout.InfoMessage. |
This cookie is a session cookie and expires when the browser is closed. |
It's used to deliver better dynamic media experience. |
3. Marketing and Advertising Cookies
Cookie Name |
Expiration Time |
Description |
_dp |
This cookie is a session cookie and expires when the browser is closed. |
This cookie is temporary. Audience Manager tries to set the _dp cookie to determine if it can set other cookies in the demdex.net domain in a third-party context. When _dp is set it contains a value of 1. Audience Manager reads this value and immediately removes the cookie. If the _dp cookie is not present, Audience Manager knows it cannot set cookies. |
demdex |
6 months |
This cookie name is associated with Adobe Audience Manager. Audience Manager sets this cookie to assign a unique ID to a site visitor. The demdex cookie helps Audience Manger perform basic functions such as visitor identification, ID synchronization, segmentation, modeling, reporting, etc. |
dpm |
6 months |
This cookie name is associated with Adobe Marketing Cloud. This cookie is used to provide ad delivery or retargeting. The purpose of this cookie is for Marketing |
AMCV |
2 years |
This cookie sets an anonymous, but unique ID for each user. |
AMCVS |
This cookie is a session cookie and expires when the browser is closed |
The AMCVS cookie serves as a flag indicating that the session has been initialized. Its value is always 1 and discontinues when the session has ended. |
s_ecid |
2 years |
This cookie is set after the AMCV cookie is set. The purpose of this cookie is to allow persistent ID tracking in the 1st party state and is used as a reference ID if the AMCV cookie has expired. |
s_cc |
This cookie is a session cookie and expires when the browser is closed |
This cookie is set and read by the JavaScript code to determine if cookies are enable(set to "True"). |
s_vi |
2 years |
This cookie is used to identify a unique visitor and is stored at the domain of the image request |
s_fid |
2 years |
Fallback unique visitor ID time/date stamp. |
TEST_AMCV_COOKIE_WRITE |
This cookie is a session cookie and expires when the browser is closed |
The TEST_AMCV_COOKIE_WRITE cookie is used to check if the user's browser supports cookies. It is set by the Adobe Experience Cloud ID Service12. This cookie determines whether the user has accepted the cookie consent box. |
cookietest |
This cookie is a session cookie and expires when the browser is closed |
The cookietest cookie is used to check if the user's browser supports cookies. It is set by some websites or third-party tools to test and audit the user's browser settings. This cookie contains a simple string, such as "1" or "true" |
everest_g_v2 |
1 years |
This cookie is created after a user initially clicks a client's ad, and is used to track user clicks and interactions on the website with a user ID. |
sat_track |
This cookie is a session cookie and expires when the browser is closed |
This cookie name is associated with Adobe Experience Platform Launch. This cookie is used to track the opt-out status of the user for receiving other cookies. When a page is loaded, the system checks to see if a cookie called sat_track is set(or the custom cookie name specified on the Edit Property page). If the cookie does not exist or if the cookie exists and is set to anything but true, the loading of the analytics tool is skipped. If the cookie exists and is set to true, the tool loads normally. The user is responsible for setting the sat_track cookie to false if they opt out. |
_clck |
1 year |
Clarity User ID for the site – It is a random ID. This cookie, not MUID, is what is used to track a “user” in Clarity. |
_clsk |
1 year |
Clarity session ID – used to connect page view playbacks into a connected session view. This cookie connects multiple page views by a user into a single Clarity session recording. |
CLID |
1 year |
DOB.DOE |
ANONCHK |
10 minutes |
A flag to denote if we attempt to transfer ANID. Clarity does not use ANID. This is always set to 0. |
MR |
7 days |
MUID refresh cookie – Indicates whether MUID needs to be refreshed. When the cookie is not present the MUID need to be refreshed. This cookie indicates whether or not to refresh MUID. |
MUID |
1 year |
Track users across sites that use Clarity and other Microsoft.com sites. This cookie is set by Microsoft as a unique user ID. Enables user tracking by synchronizing the ID across many Microsoft domains. |
SM |
Session |
MUID Sync cookie. It denotes different phases of MUID sync between Bing and Clarity. This cookie is used in synchronizing the MUID across Microsoft domains. |
_ttp |
13 Months |
TikTok Pixel - Description: To measure and improve the performance of your advertising campaigns and to personalize the user's experience (including ads) on TikTok. |
TDID |
up to 18 months |
Cookie Identifyer set by The Trade Desk: |
TDCPM |
up to 18 months |
|
mc |
Up to 13 months |
Quantcast - A third-party cookie set in the quantserve.com domain for the purpose of advertising and measurement. |
d |
Up to 13 months |
Quantcast - A third-party cookie set in the quantserve.com domain for the purpose of encoding segment membership data and information about advertising exchanges. |
NID |
6 months |
Google Ads - This cookie is used to show Google ads in Google services for signed-out users. |
id |
24 months |
Google Ads - Functionality, Advertising |
__gads |
13 months |
Google Ads - This cookie enables sites to show Google ads. |
RUL |
12 months |
Google Ads - This service uses the “DoubleClick” Cookie, which tracks use of this Website and User behavior concerning ads, products and services offered. |
FPGCLAW |
90 days |
Google Ads - Used to write Google Ads click IDs into first-party cookies |
FPGCLGB |
90 days |
|
_gcl_gb |
90 days |
Google Ads - Used to store campaign information in order to provide Google Ads with a more reliable way to measure interactions |
_gac_gb_<wpid> |
90 days |
|
_gcl_aw |
90 days |
Google Ads - Used to help tags measure click data so that conversions are measured effectively |
1P_JAR |
90 days |
Google Ads - Used to provide ad delivery or retargeting. |
Conversion |
90 days |
Google Ads - Used to track conversions through ad campaigns and send data to Google Ads. |
fr |
90 days |
META - Pixel: Used by Facebook to deliver advertising. The cookie contains an encrypted Facebook user ID and browser ID. It will receive information from this website to better target and optimise advertising. |
tr |
90 days |
|
_fbc |
90 days |
|
_fbp |
90 days |
|
s_sq | Session | The s_sq cookie is a cookie that stores data about where and what visitors click on in Adobe Analytics' Activity Map feature. |
referURL | Session | A type of cookie used by websites to track the source of a visitor's referral to their site. |
_tt_enable_cookie | 13 months | This is used by Tiktok to collect data about behaviour and purchases on our website and to measure the effect of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok. Used to identify a visitor. |
__qca | 5 years | This cookie is used by QuantCast to collect anonymous information about website usage, such as the number of visitors, pages viewed, and other similar metrics. |
_gcl_au | 90 days | This cookie is used by Google Adsense to help track and analyze user behavior on the website. |
apt.sid | Session | This cookie is used by Gainsight. The purpose of this cookie is to allow persistent session ID tracking under the top-level domain of the product and is used as a reference ID to the active session. |
apt.uid | 1 year | This cookie is used by Gainsight. The purpose of this cookie is to allow persistent ID tracking under the top-level domain of the product and is used as a reference ID to the user entity. |
sp_landing | 1 day | Spotify - Used to implement audio-content from Spotify on the website. Can also be used to register user interaction and preferences in context with audio-content – This can serve statistics and marketing purposes. |
sp_t | 1 year | Spotify - Used to implement audio-content from Spotify on the website. Can also be used to register user interaction and preferences in context with audio-content – This can serve statistics and marketing purposes. |
c_user fr xs |
4 months / 1 year | If you are signed into Facebook in your browser, then these cookies will be accessed when a Storyboard plays a Facebook video. |
AEC YSC IDE OTZ __Secure-ENID SOCS CONSENT VISITOR_INFO1_LIVE |
Up to a year | These cookies will be created and accessed on the youtube.com domain when a Storyboard plays a YouTube video. |
Please note we may update the cookies according to the changes in the functions of our Site, if we make changes to the cookies, we will notify you through our Site and obtain consent (as applicable).
International data transfer
Some of the personal data obtained through third-party cookies may be subject to international data transfers, in which case the appropriate safeguards will be adopted to protect their confidentiality, integrity, and security. For more information on the international data transfers made by each third-party, please visit their privacy policies shown in this cookie policy.
How can you control, delete or withdraw your consent to the use of cookies?
You can always withdraw your consent. You can make a choice and indicate specifically which cookies to allow when you first access the site by using the cookie banner. You can change your cookie setting choices at any time by using the cookie button in the footer of the Site.
You can also authorise, block or delete (in whole or in part) cookies through the specific functions of your browser. In order to deactivate these cookies or to obtain more information on how to set preferences on the use of cookies through your browser, you can consult the instructions of the respective browser by clicking on the link below:
Please note that if you set your browser to block Technically Required Cookies, you may not be able to use the Site, view its contents and take advantage of its services. Inhibiting functionality cookies may result in some services or certain functions of the Site not being available or not working properly, and you may have to change or manually enter certain information or preferences each time you visit. Disabling other cookies, including third party cookies, on the other hand, will not affect the operation of the Site.
You are also reminded that the choices you make in relation to the Site's cookies will in turn be recorded in a special technical cookie, with the characteristics set out in the table above.
If you use different devices or browsers to access the Site, you will need to set cookie preferences for each of the devices or browsers you use.
Privacy Policy
For more information, please refer to our Privacy Policy posted on the Site.
Contact us
If you have questions or comments about this Cookie Statement or Privacy Policy, please contact us at:
BYD Europe BV
‘s-Gravelandseweg 256, 3125 BK Schiedam, The Netherlands
We are continuously working on adding to and improving this Cookie Statement. We therefore recommend that you check this statement regularly to keep updated of any changes.
[Published on 25/1/2024]