COOKIE STATEMENT

BYD Europe B.V. (“we” or “us” or “our”) may use cookies and other tracking technologies when you visit our website www.byd.com/uk (“Site”) to help customize the Site and improve your experience by remembering visitor preferences.

 

What is a cookie?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to enable their websites to function effectively, or more efficiently, and to report information to them. Cookies help us understand how the Site is being used and improve your user experience.

Cookies set by website owners (i.e. BYD Europe B.V.) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies are able to provide features or functionality (such as interactive content and analytics) on or through the website. In our Site, we use third-party cookies provided by third-party vendors on which you can find more information in the section “Description of the cookies we use”.

 

Types of cookies

The following type of cookies may be used when you visit the Site:

1. Technically Required Cookies

Required web technologies and cookies to make our website technically accessible to and usable for you. This applies to fundamental base functionalities such as navigation on the website, correct display in your internet browser, or requesting your consent. Without these web technologies and cookies, our website does not work.

2. Function Cookies

We want to constantly improve the user-friendliness and performance of our websites. For this reason, we use technologies (including cookies) which measure and evaluate which functions and content of our websites are used, how, and how often. On this basis, we can improve our websites for users.     

3. Marketing and Advertising Cookies

Marketing and Advertising Cookies placed on your device are used for marketing analytical and advertising purposes. These cookies can be persistent or non-persistent and are placed from different domain names. These cookies collect information about your online behavior such as how you use the website. It will provide advertisements that are more relevant to your interests and online behavior.

4. Legal Basis

We place Technically Required Cookies in order to provide you with an expressly requested tele media service or other equivalent information society service. The subsequent processing of Technically Required Cookies is based on our legitimate interest to provide you with a technically optimized, user-friendly and appropriate Site or your consent (as applicable). We use other cookies with your prior and express consent.

If you would like more information about these cookies, as well as information about how to consent or withdraw your consent for receiving such cookies, please see the table below and the links to these third parties’ privacy policies (if applicable).

 

Description of the cookies we use

1. Technically Required Cookies

cookie name

Expiration Time

Description

__cmpcc

This cookie is a session cookie and expires when the browser is closed.

The __cmpcc cookie is used to test if the visitor's browser supports cookies. It is set by the consentmanager.net CMP.

__cmpconsent*

This cookie is a session cookie and expires when the browser is closed.

This cookie name is associated with consentmanager.net. This cookie is used to store the consent information of the user, especially for the IAB CMP Framework(TCF) v2. The expiration period of this cookie is at least one session. This means that the cookie expires when you close your browser.

__cmpcccx*

This cookie is a session cookie and expires when the browser is closed.

This cookie name is associated with consentmanager.net. This cookie is used to store the consent information of the user in a custom consent format, specific to a single account in their platform. The cookie is set on either.consentmanager.net or the first party domain.

__cmpcccu*

This cookie is a session cookie and expires when the browser is closed.

This cookie name is associated with consentmanager.net. This cookie is used to store the consent information of the user in a custom consent format, specific to a single account in their platform. The cookie is set on either .consentmanager.net or the first party domain.

2. Function Cookies

Cookie name

Expiration Time

Description

VatLogin.jsp

This cookie is a session cookie. Current session expiration is set to 45 minutes.

It's used to deliver better dynamic media experience.
The AuthFilter embedded into IPS ImageServer (IS, IR, and also the SWFs/skins and video contexts) uses the cookie for access authorization. If present, it allows HTTP requests to pass through. Otherwise it returns unauthorized.

s7js.flyout.InfoMessage.
displayed assetId.state

This cookie is a session cookie and expires when the browser is closed.

It's used to deliver better dynamic media experience.
<assetId> is the name of the asset the viewer is working with.

s7js.flyout.InfoMessage.
displayedassetId_idxid.ant

This cookie is a session cookie and expires when the browser is closed.

It's used to deliver better dynamic media experience.
<assetId> is the name of the asset the viewer is working with and <id> is the 0-based sticky note index.

3. Marketing and Advertising Cookies

Cookie Name

Expiration Time

Description

_dp

This cookie is a session cookie and expires when the browser is closed.

This cookie is temporary. Audience Manager tries to set the _dp cookie to determine if it can set other cookies in the demdex.net domain in a third-party context. When _dp is set it contains a value of 1. Audience Manager reads this value and immediately removes the cookie. If the _dp cookie is not present, Audience Manager knows it cannot set cookies.

demdex

6 months

This cookie name is associated with Adobe Audience Manager. Audience Manager sets this cookie to assign a unique ID to a site visitor. The demdex cookie helps Audience Manger perform basic functions such as visitor identification, ID synchronization, segmentation, modeling, reporting, etc.

dpm

6 months

This cookie name is associated with Adobe Marketing Cloud. This cookie is used to provide ad delivery or retargeting. The purpose of this cookie is for Marketing

AMCV

2 years

This cookie sets an anonymous, but unique ID for each user.
The AMCV cookie contains the Experience Cloud visitor ID or MID.

AMCVS

This cookie is a session cookie and expires when the browser is closed

The AMCVS cookie serves as a flag indicating that the session has been initialized. Its value is always 1 and discontinues when the session has ended.

s_ecid

2 years

This cookie is set after the AMCV cookie is set. The purpose of this cookie is to allow persistent ID tracking in the 1st party state and is used as a reference ID if the AMCV cookie has expired.

s_cc

This cookie is a session cookie and expires when the browser is closed

This cookie is set and read by the JavaScript code to determine if cookies are enable(set to "True").

s_vi

2 years

This cookie is used to identify a unique visitor and is stored at the domain of the image request

s_fid

2 years

Fallback unique visitor ID time/date stamp.

TEST_AMCV_COOKIE_WRITE

This cookie is a session cookie and expires when the browser is closed

The TEST_AMCV_COOKIE_WRITE cookie is used to check if the user's browser supports cookies. It is set by the Adobe Experience Cloud ID Service12. This cookie determines whether the user has accepted the cookie consent box.

cookietest

This cookie is a session cookie and expires when the browser is closed

The cookietest cookie is used to check if the user's browser supports cookies. It is set by some websites or third-party tools to test and audit the user's browser settings. This cookie contains a simple string, such as "1" or "true"

everest_g_v2

1 years

This cookie is created after a user initially clicks a client's ad, and is used to track user clicks and interactions on the website with a user ID.

sat_track

This cookie is a session cookie and expires when the browser is closed

This cookie name is associated with Adobe Experience Platform Launch. This cookie is used to track the opt-out status of the user for receiving other cookies. When a page is loaded, the system checks to see if a cookie called sat_track is set(or the custom cookie name specified on the Edit Property page). If the cookie does not exist or if the cookie exists and is set to anything but true, the loading of the analytics tool is skipped. If the cookie exists and is set to true, the tool loads normally. The user is responsible for setting the sat_track cookie to false if they opt out.

_clck

1 year

Clarity User ID for the site – It is a random ID. This cookie, not MUID, is what is used to track a “user” in Clarity.
Persists the Clarity User ID, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

_clsk

1 year

Clarity session ID – used to connect page view playbacks into a connected session view. This cookie connects multiple page views by a user into a single Clarity session recording.

CLID

1 year

DOB.DOE
Track users across sites that use Clarity. DOB is the time the cookie was created in the format yyyyMMdd. DOE is the date that the cookie should expire and is set to one year from the current time when first created. It is in the form yyyyMMdd. If DOE’s value and the new cookie expiry date (i.e. one year from now) is over 1 day apart, then the value is updated and we initiate a MUID sync.
This cookie identifies the first time Clarity saw this user on any site using Clarity.

ANONCHK

10 minutes

A flag to denote if we attempt to transfer ANID. Clarity does not use ANID. This is always set to 0.
Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity does not use ANID and so this is always set to 0.

MR

7 days

MUID refresh cookie – Indicates whether MUID needs to be refreshed. When the cookie is not present the MUID need to be refreshed. This cookie indicates whether or not to refresh MUID.

MUID

1 year

Track users across sites that use Clarity and other Microsoft.com sites. This cookie is set by Microsoft as a unique user ID. Enables user tracking by synchronizing the ID across many Microsoft domains.

Note: Not used as a Clarity user id (see _clck above).

SM

Session

MUID Sync cookie. It denotes different phases of MUID sync between Bing and Clarity. This cookie is used in synchronizing the MUID across Microsoft domains.
SM=T (Phase 1). Clarity redirect to Bing.
SM=C (Phase 3) Visit Clarity again after phase 2 redirect.

_ttp

13 Months

TikTok Pixel - Description: To measure and improve the performance of your advertising campaigns and to personalize the user's experience (including ads) on TikTok. 

TDID

up to 18 months

Cookie Identifyer set by The Trade Desk:

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator's permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers.

TDCPM

up to 18 months

mc

Up to 13 months

Quantcast - A third-party cookie set in the quantserve.com domain for the purpose of advertising and measurement.

d

Up to 13 months

Quantcast - A third-party cookie set in the quantserve.com domain for the purpose of encoding segment membership data and information about advertising exchanges.

NID

6 months

Google Ads - This cookie is used to show Google ads in Google services for signed-out users.

id

24 months

Google Ads - Functionality, Advertising

__gads

13 months

Google Ads - This cookie enables sites to show Google ads.

RUL

12 months

Google Ads - This service uses the “DoubleClick” Cookie, which tracks use of this Website and User behavior concerning ads, products and services offered.

FPGCLAW

90 days

Google Ads - Used to write Google Ads click IDs into first-party cookies

FPGCLGB

90 days

_gcl_gb

90 days

Google Ads - Used to store campaign information in order to provide Google Ads with a more reliable way to measure interactions

_gac_gb_<wpid>

90 days

_gcl_aw

90 days

Google Ads - Used to help tags measure click data so that conversions are measured effectively

1P_JAR

90 days

Google Ads - Used to provide ad delivery or retargeting.

Conversion

90 days

Google Ads - Used to track conversions through ad campaigns and send data to Google Ads.

fr

90 days

META - Pixel: Used by Facebook to deliver advertising. The cookie contains an encrypted Facebook user ID and browser ID. It will receive information from this website to better target and optimise advertising.
Information collected includes IP addresses, information about the web browser, page location, document, referrer and device, button clicks, pages visited and page metadata.

tr

90 days

_fbc

90 days

_fbp

90 days

s_sq Session The s_sq cookie is a cookie that stores data about where and what visitors click on in Adobe Analytics' Activity Map feature.
referURL Session A type of cookie used by websites to track the source of a visitor's referral to their site.
_tt_enable_cookie 13 months This is used by Tiktok to collect data about behaviour and purchases on our website and to measure the effect of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok. Used to identify a visitor.
__qca 5 years This cookie is used by QuantCast to collect anonymous information about website usage, such as the number of visitors, pages viewed, and other similar metrics.
_gcl_au 90 days This cookie is used by Google Adsense to help track and analyze user behavior on the website.
apt.sid Session This cookie is used by Gainsight. The purpose of this cookie is to allow persistent session ID tracking under the top-level domain of the product and is used as a reference ID to the active session.
apt.uid 1 year This cookie is used by Gainsight. The purpose of this cookie is to allow persistent ID tracking under the top-level domain of the product and is used as a reference ID to the user entity.
sp_landing 1 day Spotify - Used to implement audio-content from Spotify on the website. Can also be used to register user interaction and preferences in context with audio-content – This can serve statistics and marketing purposes.
sp_t 1 year Spotify - Used to implement audio-content from Spotify on the website. Can also be used to register user interaction and preferences in context with audio-content – This can serve statistics and marketing purposes.
c_user
fr
xs
4 months / 1 year If you are signed into Facebook in your browser, then these cookies will be accessed when a Storyboard plays a Facebook video.
AEC
YSC
IDE
OTZ
__Secure-ENID
SOCS
CONSENT
VISITOR_INFO1_LIVE
Up to a year These cookies will be created and accessed on the youtube.com domain when a Storyboard plays a YouTube video.

Please note we may update the cookies according to the changes in the functions of our Site, if we make changes to the cookies, we will notify you through our Site and obtain consent (as applicable).

 

International data transfer

Some of the personal data obtained through third-party cookies may be subject to international data transfers, in which case the appropriate safeguards will be adopted to protect their confidentiality, integrity, and security. For more information on the international data transfers made by each third-party, please visit their privacy policies shown in this cookie policy.

How can you control, delete or withdraw your consent to the use of cookies?

You can always withdraw your consent. You can make a choice and indicate specifically which cookies to allow when you first access the site by using the cookie banner. You can change your cookie setting choices at any time by using the cookie button in the footer of the Site.

You can also authorise, block or delete (in whole or in part) cookies through the specific functions of your browser. In order to deactivate these cookies or to obtain more information on how to set preferences on the use of cookies through your browser, you can consult the instructions of the respective browser by clicking on the link below:

Internet Explorer

Firefox

Chrome

Safari

Please note that if you set your browser to block Technically Required Cookies, you may not be able to use the Site, view its contents and take advantage of its services. Inhibiting functionality cookies may result in some services or certain functions of the Site not being available or not working properly, and you may have to change or manually enter certain information or preferences each time you visit. Disabling other cookies, including third party cookies, on the other hand, will not affect the operation of the Site.


You are also reminded that the choices you make in relation to the Site's cookies will in turn be recorded in a special technical cookie, with the characteristics set out in the table above.
If you use different devices or browsers to access the Site, you will need to set cookie preferences for each of the devices or browsers you use.

 

Privacy Policy

For more information, please refer to our Privacy Policy posted on the Site.

 

Contact us

If you have questions or comments about this Cookie Statement or Privacy Policy, please contact us at:

BYD Europe BV

‘s-Gravelandseweg 256, 3125 BK Schiedam, The Netherlands

privacy.eu@byd.com

 

We are continuously working on adding to and improving this Cookie Statement. We therefore recommend that you check this statement regularly to keep updated of any changes.

[Published on 25/1/2024]