For the first time in its 70-year history, the Union of European Football Associations, more commonly known as UEFA, has entered a partnership with a New Energy Vehicle manufacturer. BYD has announced its significant involvement in the forthcoming UEFA European Football Championship 2024™ in Germany, serving as an Official Partner and the Official E-Mobility Partner of UEFA EURO 2024™.
BYD’s sponsorship will strongly enhance the brand’s visibility in Europe. Its involvement in UEFA EURO 2024™ is a key driver in introducing the general public to its latest EVs and cutting-edge technologies at selected UEFA EURO 2024™ venues.
Exciting events ahead
BYD will have a vibrant presence in the official fan zones, inviting fans to enjoy live match broadcasts and enthralling entertainment. The brand will also organize a series of events for (potential) BYD customers and football fans in each market, offering engagement and enjoyment, with opportunities to win ‘once in a lifetime’ prizes.
Additionally, BYD will host hundreds of events in its stores across Europe to celebrate this prestigious football championship, showcasing its commitment to greener and more intelligent vehicle solutions.It's the first time BYD has won such a significant European car award. Michael Shu, Managing Director of BYD Europe, is therefore very pleased: “We are very proud of this award as it has been recognized by a panel of professional judges. I’m absolutely sure that this prize will attract the interest and attention of new car buyers. Especially because the BYD DOLPHIN offers something that is rarely seen in the EV-segment: excellent price/quality. BYD wants to pack great premium equipment as standard, and at the same time, we would like to make it affordable for the broader audience in order to promote e-mobility.”
BYD to deploy a diverse range of NEVs
Becoming an Official Partner for the UEFA EURO 2024™ is no small feat. BYD’s sponsorship is in line with UEFA’s aim to host a greener and more sustainable UEFA EURO 2024™, uniting the excitement of football with a dedication to environmental responsibility.
BYD is committed to providing world-leading electric cars and EV technology, facilitating the transition to electric mobility for European consumers, making it more accessible, affordable, and viable, while also delivering a premium, memorable experience. Central to its sponsorship, BYD will supply a diverse range of NEVs for various stakeholders during the tournament, set to take place across ten stadiums in Germany from June 14 to July 14, 2024.
Aligned Vision
UEFA Marketing Director Guy-Laurent Epstein stated: “We are excited to welcome BYD, a pioneering brand with a 29-year pedigree in advanced battery technologies with a reputation for global innovation in new energy vehicles and the world’s biggest electric car company, as a partner for UEFA EURO 2024. The partnership aligns perfectly with UEFA’s vision of promoting a greener and more sustainable European Championship by merging the excitement of football and UEFA’s commitment to environmental responsibility.”
Since its entrance into the European passenger vehicle market in 2022, BYD has significantly expanded its presence by establishing a network of 230 stores in 19 European countries, launching five innovative NEVs. Looking ahead to 2024, BYD plans to introduce three new models in Europe, further enriching its product range. Additionally, BYD’s sub-brand, DENZA, is also set to make its European debut, marking another significant step in BYD’s global expansion.
