Jakarta, Indonesia - On January 18, BYD, the world’s leading manufacturer of new energy vehicles (NEVs), held a passenger vehicle brand launch event at the Taman Mini Indonesia Indah in Jakarta, introducing three pure electric models – BYD ATTO 3, BYD DOLPHIN, and BYD SEAL. The event was attended by the Coordinating Minister for Maritime and Investment Affairs Luhut Binsar Pandjaitan and Coordinating Minister for Economic Affairs Airlangga Hartarto.
Minister Luhut expressed gratitude for BYD's contribution to accelerating Indonesia's electrification efforts. He praised the event, stating, "Today's launch of the BYD brand and products will make big cities like Jakarta cleaner and healthier, driving the enhancement of Indonesia's ecosystem and the development of the electric vehicle industry.”
Minister Airlangga shared plans for BYD's future investment in building production sites in Indonesia via video speech. He noted that BYD's arrival would provide Indonesian consumers with more new energy vehicle options, increasing the popularity of electric vehicles in the country.
Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division, Rachmat Kaimuddin, Deputy Coordinating Minister of Maritime Affairs and Investments in Infrastructure and Transportation, and Eagle Zhao, Managing Director of BYD Malaysia (from left to right)
Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division, said in his speech, “We are fully aware of Indonesia's growing demand for new energy products and sustainable transportation. We believe that Indonesia will soon see the widespread adoption of new energy vehicles."
Liu Xueliang, General Manager of BYD Asia-Pacific Auto Sales Division
The event featured several BYD technology experience zones, showcasing innovations like the e-Platform 3.0, Blade Battery, CTB (cell-to-body) integration technology, and V2L in-vehicle discharge technology.
e-Platform 3.0 on exhibition
To demonstrate the performance of BYD's new energy vehicles, the brand launch not only detailed the brand and technology but also included test drives of the three models. The test drive route spanned 2.8 kilometers through the Taman Mini Indonesia Indah, allowing guests to appreciate the diverse cultural features of Indonesia's 33 provinces while experiencing the outstanding performance of the new vehicles firsthand.
Eagle Zhao, Managing Director of BYD Malaysia, stated, “Since 2018, BYD commercial vehicles have been put into public transportation services in several key cities in Indonesia. Today marks a new beginning for BYD's green journey in Indonesia. We plan to open 50 stores nationwide along with our partners. Additionally, BYD will begin construction plans for production sites in Indonesia later this year, committing to building and developing an electric vehicle ecosystem and injecting new vitality into Indonesia with high-end products and excellent service.”
Eagle Zhao, Managing Director of BYD Malaysia
In 2023, BYD's annual new energy vehicle sales exceeded 3 million units, securing the global champion in new energy vehicle sales. BYD's NEVs have reached over more than 400 cities in 70 countries and regions worldwide. Looking ahead, BYD will continue to bring efficient green mobility solutions to Indonesia and Southeast Asia, promoting the regional transformation of electrification, and contributing to the vision of “Cool the Earth by 1°C.”
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About BYD
BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 70 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world.
About BYD Auto
Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, and electronic controllers. It has witnessed in recent years significant technological advancements, including the Blade Battery, DM-i Super Hybrid Technology, e Platform 3.0, CTB Technology, e⁴ Platform, BYD DiSus Intelligent Body Control System, and DMO super hybrid system. The company is the world's first carmaker to stop the production of fossil-fueled vehicles on the EV shift and has remained top of new energy passenger vehicle sales in China for 11 years in a row.
For more information, please visit www.byd.com.
Contact:
Asia-Pacific: Liya Huang, pr@byd.com tel: +86-755-8988-8888-69666
Europe: Penny Peng, PressEU@byd.com tel: +31-102070888
North America: Frank Girardot, frank.girardot@byd.com tel: +1 213 245 6503
Latin America: José Miranda, jose.miranda@byd.com tel: +56 9 96443906
Brazil: Pablo Toledo, pablo.toledo@byd.com tel: +19 3514 2554
Middle East and Africa: Nikki Li, meapr1@byd.com tel: +86-755-8988-8888-62319